Getting to the Root of Mass Shootings: Why a “Single-Fix” Mindset Misses the Mark Mass shootings are one of the most painful and polarizing topics in American life. Communities grieve, politics harden, and the conversation often collapses into a tug-of-war over gun laws versus mental health. If we’re serious about saving lives, we have to get past slogans and build a prevention strategy that matches the complexity of the problem. That starts with a hard look at what the data actually show about who commits these attacks, why they do it, and what works to stop them—before the shooting starts. 
10 Copywriting Tips
10 Copywriting Tips

Copywriting isn’t just about fancy words—it’s about connecting with your audience and inspiring them to take action. Whether you’re crafting an email, a landing page, or a social media post, effective copy makes the difference between a scroll and a sale. Attached below is an infographic cheat sheet featuring 10 of the most effective tips to enhance your copywriting.
Alongside these 10 tips, think about these important methods for refining your copywriting:
Write Like You Speak – Steer clear of jargon. Connect with your audience as you would in a friendly conversation. Simplicity and clarity always win.
Use Social Proof – Testimonials, case studies, and real results boost the credibility of your copy. Show that your product or service works effectively.
Create Urgency (Without the Hype) – Rather than saying “LIMITED TIME OFFER!!!,” consider saying “Only 3 spots left—secure yours before they’re gone.” Authentic urgency encourages people to take action.
Test & Refine – The best copy comes from testing. A/B test your headlines, CTAs, and body copy to find out what resonates most with your audience.
Apply a “So What?” Test – After crafting a sentence, ask yourself, "So what?” If it doesn’t clearly convey its importance to the reader, revise or remove it. These small changes can have a huge impact on how well your message connects.
This article is copied from Cuan Petersen and reposted here for visibility and accessibility.

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Tim is a graduate of Iowa State University and has a Mechanical Engineering degree. He spent 40 years in Corporate America before retiring and focusing on other endeavors. He is active with his loving wife and family, volunteering, keeping fit, running the West Egg businesses, and writing blogs and articles for the newspaper.
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