My adventure with Iowa State University began long before I ever unpacked a suitcase in Larch Hall. In fact, the very first time I “visited” the campus, I barely visited it at all. It was more of a joyride with two of my brothers— Tom, and Dave — at a time in our lives when a drive across state lines counted as both exploration and entertainment. I was young, edging into adulthood, and they were all a few steps ahead of me, showing me what freedom looked like. Early in my senior year at high school I had narrowed my college choices to the University of Minnesota in the Twin Cities, Northwestern University in Evanston, IL, the University of Wisconsin in Madison, WI, Cornell University in Ithaca, NY, and Iowa State in Ames, IA. All great engineering schools. This would be my first college trip.
10 Copywriting Tips
10 Copywriting Tips
Copywriting isn’t just about fancy words—it’s about connecting with your audience and inspiring them to take action. Whether you’re crafting an email, a landing page, or a social media post, effective copy makes the difference between a scroll and a sale. Attached below is an infographic cheat sheet featuring 10 of the most effective tips to enhance your copywriting.
Alongside these 10 tips, think about these important methods for refining your copywriting:
Write Like You Speak – Steer clear of jargon. Connect with your audience as you would in a friendly conversation. Simplicity and clarity always win.
Use Social Proof – Testimonials, case studies, and real results boost the credibility of your copy. Show that your product or service works effectively.
Create Urgency (Without the Hype) – Rather than saying “LIMITED TIME OFFER!!!,” consider saying “Only 3 spots left—secure yours before they’re gone.” Authentic urgency encourages people to take action.
Test & Refine – The best copy comes from testing. A/B test your headlines, CTAs, and body copy to find out what resonates most with your audience.
Apply a “So What?” Test – After crafting a sentence, ask yourself, "So what?” If it doesn’t clearly convey its importance to the reader, revise or remove it. These small changes can have a huge impact on how well your message connects.
This article is copied from Cuan Petersen and reposted here for visibility and accessibility.
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My Iowa State Adventure
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My Last Week of High School
Most people remember their last week of senior year as a blur of finals, yearbook signatures, and the thrill of freedom just beyond the edge of graduation. I always thought mine would be the same. I pictured a week full of celebration, a little bit of mischief, and a slow fade into summer before heading off to college in the fall. But life had something different in mind for me. My final week as a senior at New Lisbon High School was not about parties, pranks, or planning the future. It was about survival, responsibility, fear, hope, and a kind of growing up that most 18-year-olds never have to face.