The rules of social media marketing have shifted, and many brands are still playing the old game. Here are the key takeaways that matter most.
Call to Action
CTA
Call to Action
CTA
by Tim Rubash
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Your call-to-action (CTA) is one of the most crucial elements of your marketing strategy. Whether you’re running paid ads, sending emails, or posting on social media, your CTA serves as the final push that converts interest into action. However, many marketers struggle to get it right.
Here’s the thing—a bad CTA not only gets ignored, but it also costs you leads and sales. Your audience won't feel motivated to take the next step if it’s vague, lacks urgency, or fails to highlight the benefits. A good CTA, on the other hand, creates a sense of urgency, keeps things simple, and clearly explains why taking action is in the user’s best interest.
The best CTAs don’t just tell people what to do—they make them want to do it. Check out the infographic below to see the difference between a weak CTA and a strong one. To enhance conversions and engagement, try applying these principles to your emails, landing pages, and social media.
This article is copied from Cuan Petersen and reposted here for visibility and accessibility.
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