The rules of social media marketing have shifted, and many brands are still playing the old game. Here are the key takeaways that matter most.
ChatGPT
ChatGPT
Using AI tools such as ChatGPT can significantly enhance your workflow, whether you’re creating content, designing ads, or organizing your next major marketing campaign. However, the quality of your results heavily relies on how you phrase your questions.
That’s where prompting frameworks play a vital role. Rather than just hoping for a great response, these frameworks assist you in structuring your prompts to ensure you receive answers that are clear, actionable, and beneficial. Consider it this way: If you ask ChatGPT randomly, you may receive a decent response. However, if you employ a framework, you’re directing the AI to provide something more strategic, well-organized, and impactful.
Why Frameworks Matter
A great prompt specifies your needs, the desired format, and the expected outcome. Without this clarity, AI may provide vague, generic, or even unusable responses.For digital entrepreneurs, the C-A-R-E framework offers one of the most effective methods to enhance your AI-generated content:
- Context: Provide background information so ChatGPT understands what you’re working on.
- Action: Explain the precise task you need assistance with.
- Result: Specify the outcome you want to achieve.
- Example: Offer a reference or structure to follow.
Following are three examples of how the C-A-R-E framework can improve AI-generated content:
1. Writing a Sales Email
Without a Framework: “Write me a sales email for my product.”
With C-A-R-E:I run a digital marketing course for beginners, and I want to send a sales email to people who signed up for my free webinar but didn’t buy. [CONTEXT] Write an email [ACTION] that builds trust, highlights the key benefits of the course, and includes a friendly CTA to join at a discounted rate.[RESULT] Format it in a persuasive yet casual tone. [EXAMPLE]
2. Creating a High-Performing Ad
Without a Framework: “Write a Facebook ad for my online coaching program.”
With C-A-R-E:I offer a 6-week online coaching program for affiliate marketers struggling to get results. [CONTEXT] Write a short but compelling Facebook ad that hooks readers [ACTION] with a relatable pain point, highlights the transformation, and includes a strong CTA to sign up for my free training. [RESULT] Keep it engaging and conversion-focused. [EXAMPLE]
3. Developing a Content Strategy
Without a Framework: “Help me with my content strategy.”
With C-A-R-E:I run an online business community for digital entrepreneurs. [CONTEXT] Help me develop a 30-day content strategy [ACTION] that balances educational, promotional, and engagement-driven posts. [RESULT] Suggest content pillars, post formats (videos, blogs, social media), and a high-level schedule that keeps my audience engaged. [EXAMPLE]
This article is copied from Cuan Petersen and reposted here for visibility and accessibility.

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Tim is a graduate of Iowa State University and has a Mechanical Engineering degree. He spent 40 years in Corporate America before retiring and focusing on other endeavors. He is active with his loving wife and family, volunteering, keeping fit, running the West Egg businesses, and writing blogs and articles for the newspaper.
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