Getting to the Root of Mass Shootings: Why a “Single-Fix” Mindset Misses the Mark Mass shootings are one of the most painful and polarizing topics in American life. Communities grieve, politics harden, and the conversation often collapses into a tug-of-war over gun laws versus mental health. If we’re serious about saving lives, we have to get past slogans and build a prevention strategy that matches the complexity of the problem. That starts with a hard look at what the data actually show about who commits these attacks, why they do it, and what works to stop them—before the shooting starts. 
The Essential Elements
of Copywriting
The Essential Elements
of Copywriting
by Tim Rubash
0
0
If you’re building a digital business, you’re not just selling products; you’re selling ideas, transformations, and trust. That’s where effective copywriting becomes your greatest ally. Let’s break down the essential elements of copywriting using a Venn diagram as a quick guide you can use to help you write emails and sales page copy that genuinely connects and converts.
1. Know Your Audience
Before writing a single word, ask yourself:
- Who is going to read this?
- What do they hope for or struggle with?
- Are they discovering you or your brand for the first time, or are they already familiar with it?
Emails and sales pages that don’t resonate with the reader’s current mindset will not achieve their desired impact. You’re not writing to impress; you’re writing to connect.
2. Define the Aim
What is the goal of the copy?
- To get a click?
- To make a sale?
- To build trust or spark curiosity?
Every sentence should serve your objective. Don’t write just to fill space—write to engage your audience.
3. Evoke the Right Response
Consider what you want your reader to do, think, or feel. If it’s an email, maybe you want them to feel inspired and compelled to click through. If it’s a sales page, perhaps you want them to feel confident and ready to make a purchase.
4. Speak to Benefits, Not Just Features
Features = what something is.
Benefits = what it does for your reader.
Always translate features into real-world outcomes that resonate with your audience. For example, “24/7 customer support” isn’t merely a feature—it’s a source of peace of mind.
5. Craft a Clear Strategy
Consider your copy as a journey. What information should come first to capture someone's attention? What social proof or offer details will sway the decision? Regardless of whether it’s a cold lead or a warm one, the structure is important.
Bonus Tip: These principles also apply to community posts, social media content, lead magnets, and other formats.
This article is copied from Cuan Petersen and reposted here for visibility and accessibility.
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