There are certain summers that stick with you—not because everything went smoothly, but because life had a way of handing you exactly the lessons you needed. My internship in the state of Washington, the summer of 1980, was one of those. Back then, I was a junior at Iowa State, trying to line up all the things I thought would guarantee a good job after graduation: solid grades, some campus involvement, and most importantly, that golden ticket on any engineering résumé—an internship in your field. So I spent the spring sending out application after application, collecting a thick stack of rejection letters in return. It became routine enough that some days I’d find myself laughing at how efficiently companies could say “No thanks.” My dorm room wall was full of “flush letters” and I treated it like it was a badge of honor.
The Power Of 7, 14, 30, And
60-Day Email Check-Ins
The Power Of 7, 14, 30, And
60-Day Email Check-Ins
A welcome email isn’t enough — the real relationship and future sales happen through follow-up. Use a sequence of 7-, 14-, 30-, and 60-day check-ins to keep customers engaged, supported, and motivated. Each touchpoint serves a purpose: quick-start connection, momentum building, milestone celebration, and next-step encouragement. When done right, this approach boosts retention, increases referrals, and creates natural upsell opportunities without the hard sell.
If someone makes a purchase from you, whether it’s a course, eBook, or access to your community, that’s only the beginning of the relationship. What happens after the sale is where loyalty is built… and where repeat sales, referrals, and real connections grow.
Think about it. If someone joins Mission 1000 and gains access to Estage, their first few weeks will be exciting, filled with questions and new possibilities. But life happens. Energy fades. Other priorities arise. Without connection, they might lose momentum, and without momentum, you lose not just a happy customer, but potential future sales.
That’s where the 7, 14, 30, and 60-day check-ins come into play. Most people stop after receiving the welcome email. If you want to truly improve retention and engagement, you need a sequence of intentional check-ins. These aren’t pushy sales emails; they’re opportunities to reconnect, remind people why they signed up, and show that you genuinely care about their success. Each check-in serves a unique purpose:
7-Day Check-In: The quick-start connection. Introduce yourself personally if you haven’t already, share a simple tip or resource they can use immediately, and check in to see how their first week went. This is also a good time to invite them into your community if they're not already members.
14-Day Check-In: The momentum builder. Acknowledge their early progress (even small wins) and share a tip, resource, or next step to help them keep moving forward. This is also a great time to highlight features, modules, or benefits they may have missed during their first two weeks.
30-Day Check-In: The milestone moment. Celebrate their one-month achievement, reinforce their progress, and motivate them to dive deeper. Share a success story from another customer and invite them to join a live call, participate in a group challenge, or explore advanced features they haven’t tried yet.
60-Day Check-In: The next-step push. Recognize the effort they’ve put in over the past two months and offer a new challenge, advanced tip, or exclusive resource. Encourage them to upgrade, buy another product, or refer a friend; turning their positive experience into ongoing growth for both of you.
💡 Pro Tip: Reach out before the 7-day mark. Send a welcome email within the first two days to:
- Introduce yourself personally.
- Offer them a quick win or valuable resource immediately.
- Invite them to join your community if they haven't already.
This establishes the tone from the beginning, so your future check-ins feel like a natural extension of a real relationship, not a sudden “out of nowhere” email.
When done correctly, these check-ins can:
- Strengthen retention.
- Increase referrals.
- Lead to natural upsells without the hard sell.
Ask yourself—are you actively nurturing your current customers, or only chasing new ones? Your next sale might not come from a stranger; it could come from someone you've already served, if you keep the connection alive.
💬 How often do you follow up with customers after a sale, and what’s one way you could start doing better today?
This article is copied from Cuan Petersen and reposted here for visibility and accessibility.
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The Internship That Changed Everything
Long Lake Summers
There are seasons in life you don’t see coming—chapters that don’t announce themselves with fanfare, yet settle so deeply into your memory that years later you can still smell the lake water, feel the pull of the tow rope, and hear the hum of a boat engine echoing across a still summer evening. For me, one of those chapters began the moment I graduated from Iowa State in May of 1981 and took my first real job at 3M. I was barely 22, carrying that mix of confidence and cluelessness that only a new graduate can pull off, and ready to step into the adult world.
Hero of the Beach
When I think back to my childhood— maybe around nine years old—there’s a very specific smell, a very specific feeling, that comes rushing back: the scent of ink and old paper from a stack of Marvel comic books. It’s funny how memory works. I can’t remember what I ate last Tuesday, but I can still picture—clear as day—the cover of The Amazing Spider-Man #56 with the Daily Bugle headlines screaming "Spidey joins Doc Ock" sitting on the floor of my bedroom, or the way the corner store rack looked when I spun it, hoping for a new issue of anything with the red-and-blue web-slinger on the front.