If you want to stay sharp, energized, and fully engaged in life as you age, the real work happens in your daily habits. Brain health isn’t built in a lab — it’s built in your routine. The good news? The most powerful strategies are simple, practical, and within your control. Here are six daily disciplines that support long-term cognitive strength and vitality.
The Science of Getting Rich
by Wallace D. Wattles
The Science of Getting Rich
by Wallace D. Wattles
by Tim Rubash
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💰 A Timeless Blueprint for Wealth Through Thought, Purpose, and Action
First published in 1910, The Science of Getting Rich is often misunderstood. Many assume it’s about positive thinking alone or “wishing” money into existence. In truth, Wallace D. Wattles presents a practical philosophy of wealth creation rooted in mindset, ethics, service, and disciplined action.
At its core, the book makes a bold claim:
Getting rich is not a matter of luck, environment, or competition—it is a matter of following certain laws.
Wattles believed that wealth is not only desirable but necessary for a fully expressed life. Poverty, he argued, limits human potential, generosity, creativity, and service.
At West Egg Living, this aligns with our philosophy: wealth is not about excess or ego—it’s about freedom, stewardship, and contribution.
🌌 There Is a Thinking Stuff
The Foundation of All Creation
Wattles begins with a metaphysical premise: everything originates from a formless, intelligent substance—what he calls “thinking stuff.” From this substance, all material things are created.
Thought, when combined with purpose and action, impresses itself upon this substance and produces results.
This is not passive thinking—it is directed intention aligned with action.
Key Insight:
Thought is creative when it is clear, focused, and acted upon.
Actions You Can Take
Practice focused thinking on what you want to create.
Eliminate scattered or contradictory goals.
Spend time daily visualizing outcomes clearly.
Align thoughts with purposeful action.
🧠 Thought Is the Starting Point
Why Mindset Precedes Money
Wattles insists that wealth begins internally before it appears externally. People who think in terms of scarcity, fear, or competition unconsciously block their own progress.
Conversely, those who think in terms of abundance and possibility align themselves with growth.
This does not mean ignoring reality—it means refusing to let circumstances dictate belief.
Key Insight:
Your financial life rarely exceeds your dominant beliefs.
Actions You Can Take
Identify limiting beliefs about money.
Replace scarcity thinking with abundance awareness.
Avoid conversations rooted in fear or lack.
Feed your mind with constructive ideas daily.
🚫 Competition vs. Creation
Wealth Is Not a Zero-Sum Game
One of Wattles’ most radical ideas is rejecting competition as a wealth strategy. He argues that competing for limited resources breeds fear, resentment, and unethical behavior.
Instead, he advocates for creative work—bringing new value into the world.
True wealth comes not from taking from others, but from serving more people more effectively.
Key Insight:
You get rich by creating value, not by defeating others.
Actions You Can Take
Shift from “How do I beat others?” to “How do I serve better?”
Identify unmet needs you can help fulfill.
Focus on value creation rather than comparison.
Collaborate instead of competing where possible.
🎯 Clear Purpose
Decide What You Want—and Why
Wattles stresses the importance of clarity. Vague desires produce vague results.
You must know:
What you want
Why you want it
How it will improve your life and others’ lives
This clarity focuses thought and directs effort.
Key Insight:
A confused desire leads to scattered action.
Actions You Can Take
Write down your financial goals clearly.
Define the lifestyle and freedom you seek.
Connect wealth goals to service and contribution.
Review your purpose daily.
🖼️ Holding the Vision
Faithful Visualization Without Doubt
Visualization in Wattles’ framework is not fantasy—it is mental rehearsal aligned with belief.
You must hold a clear mental image of your desired outcome while acting as though its realization is inevitable.
Doubt weakens creative power. Faith strengthens it.
Key Insight:
Faith is sustained focus without contradiction.
Actions You Can Take
Visualize desired outcomes daily.
Refuse to entertain doubt or fear-based thoughts.
Avoid obsessing over “how” it will happen.
Trust the process while doing your part.
🛠️ Acting in the Certain Way
Thought Without Action Produces Nothing
Perhaps the most misunderstood part of the book is that Wattles places heavy emphasis on action.
Thinking alone does not produce wealth. You must act—and act efficiently, ethically, and consistently.
He calls this “acting in the certain way”—doing today’s work with excellence, regardless of future outcomes.
Key Insight:
Right action completes right thinking.
Actions You Can Take
Do today’s work to the best of your ability.
Improve efficiency and skill continually.
Take action even when conditions aren’t perfect.
Avoid procrastination masked as planning.
📈 Doing More Than Is Expected
The Law of Increase
Wattles teaches that you grow richer by giving more value than you receive—not through sacrifice, but through excellence.
When people feel genuinely served, opportunity expands naturally.
This is not about overworking—it’s about working with intention and quality.
Key Insight:
Increase follows those who consistently deliver value.
Actions You Can Take
Look for ways to exceed expectations.
Improve your product, service, or skill.
Focus on long-term trust, not short-term gain.
Make others’ lives better through your work.
🤝 Gratitude
The Multiplier of Wealth
Gratitude, Wattles argues, aligns your mind with abundance. It keeps attention focused on what is working rather than what is missing.
Gratitude strengthens faith, reduces fear, and accelerates creative thinking.
Key Insight:
Gratitude keeps you connected to abundance.
Actions You Can Take
Practice daily gratitude for progress and opportunity.
Appreciate what you have while building more.
Express gratitude to clients, coworkers, and partners.
Use gratitude to counter anxiety or frustration.
⛔ Avoiding Negative Influence
Guarding the Mind
Wattles warns against consuming ideas rooted in poverty, fear, and resentment. Constant exposure to negative thinking weakens faith and clarity.
This includes:
Complaining
Criticism
Pessimistic media
Cynical conversations
Key Insight:
What you repeatedly hear, you eventually believe.
Actions You Can Take
Limit exposure to fear-driven news.
Avoid habitual complainers.
Choose constructive influences intentionally.
Protect your mental environment.
🧘 No Anxiety About Tomorrow
Focus Fully on Today’s Work
Wattles emphasizes staying present. Worry about the future divides energy and weakens effectiveness.
Each day contains enough opportunity—if fully engaged.
Key Insight:
Tomorrow is built by how well you act today.
Actions You Can Take
Focus on today’s responsibilities only.
Release anxiety about future outcomes.
Practice mindfulness during work.
Measure success by daily progress, not perfection.
🧑💼 Right Vocation
Wealth Flows Through Alignment
Wattles teaches that true wealth comes when your work aligns with your abilities and interests.
While not everyone starts in their ideal role, gradual movement toward alignment increases energy, creativity, and income.
Key Insight:
You thrive where talent and purpose meet.
Actions You Can Take
Identify strengths you enjoy using.
Look for ways to shift toward alignment.
Develop skills that increase flexibility.
Avoid staying stuck purely out of fear.
🧭 Wealth and Ethics
Getting Rich Without Taking from Others
A critical part of Wattles’ philosophy is ethical wealth.
He insists that true prosperity:
Harms no one
Deprives no one
Benefits many
Wealth gained at another’s expense creates internal conflict and eventual loss.
Key Insight:
Sustainable wealth is ethical wealth.
Actions You Can Take
Examine your methods honestly.
Choose integrity over speed.
Build trust-based relationships.
Align profit with purpose.
🔄 Persistence and Faith
Stay the Course
Wealth creation is not instant. Wattles emphasizes persistence—not blind stubbornness, but faithful consistency.
Doubt, impatience, and distraction are the greatest enemies of progress.
Key Insight:
Consistency compounds.
Actions You Can Take
Commit to long-term effort.
Track progress regularly.
Adjust methods without abandoning purpose.
Trust growth over time.
🌱 Wealth as Growth
Why Getting Rich Matters
Wattles does not view wealth as selfish. He believes financial growth allows:
Personal development
Generosity
Creativity
Freedom of choice
Poverty, he argues, restricts expression.
Key Insight:
Wealth expands your ability to live fully and serve deeply.
🌿 Final Reflections
A Science, Not a Shortcut
The Science of Getting Rich is not about magic or greed. It is about alignment—between thought, action, service, and purpose.
At West Egg Living, we see this book as a reminder that wealth is built:
Intentionally
Ethically
Consistently
West Egg Living Perspective:
True wealth is not measured only in money, but in freedom, contribution, and peace of mind. When thought is clear, action is disciplined, and service is sincere, prosperity follows naturally.
Think clearly.
Act decisively.
Serve generously.
That is the real science of getting rich.
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