Float Image
Float Image

West Egg Living?

Why West Egg Living? A Name, A Mission, A Movement

When choosing a name for a brand, it’s more than just finding something that sounds good or rolls off the tongue—it’s about capturing the spirit of the mission behind the work. For us, West Egg Living isn’t just a name. It’s a declaration of intent, a nod to literary history, and a personal statement about how we choose to live our lives—and help others do the same.

To understand the soul of West Egg Living, we have to go back to the Roaring Twenties and one of America’s greatest novels—The Great Gatsby by F. Scott Fitzgerald.

---

The Literary Roots: West Egg vs. East Egg

In Fitzgerald’s classic, two fictional towns sit on the opposite shores of Long Island Sound: East Egg and West Egg.

* East Egg is home to the aristocracy—those born into wealth, status, and tradition. It’s the seat of “old money,” where privilege is inherited and social circles are closed.

* West Egg, by contrast, represents “new money.” It’s where self-made individuals like Jay Gatsby build their fortunes from scratch. A place for dreamers, doers, and those who forged their future with grit, effort, and ambition.

While Fitzgerald critiques the shallowness of the American Dream, he also highlights the tenacity of those who dare to believe in something better.

---

Why West Egg Resonates With Me

I grew up surrounded by educators, books, and thought-provoking conversations. My parents worked in the school system, and I had four older brothers who challenged me intellectually from a young age. Whether it was trivia nights, debates at the dinner table, or reading encyclopedias for fun, my thirst for knowledge started early.

But financial wealth? That wasn’t handed down. Everything I’ve built—my health, business, investments, and resilience—was earned. It took mistakes, learning, discipline, and persistence.

That’s why West Egg spoke to me. Not because of Gatsby’s grandeur—but because of the belief that anyone can build a better life with vision, consistency, and action.

West Egg is about what you become—not what you were handed. And that belief is the cornerstone of West Egg Living.

And Why “Living” Matters

The second half of our name matters just as much: Living.

Living isn’t passive—it’s active, intentional, and bold. It means showing up with purpose, making values-based decisions, and designing a life you’re proud of. At West Egg Living, we believe in a vibrant life, grounded in four powerful pillars:

🌱 1. Wellness and Vitality

Living well begins with feeling well.

We empower our community with simple, sustainable practices that promote energy, strength, and longevity:

* Gentle but effective movement—like chair yoga, strength training, and walking

* Whole-food nutrition that fuels, not restricts

* Prioritizing sleep, hydration, and stress management

* Building habits that meet you where you are, not where others expect you to be

We created programs like “Fit After 50 Blueprint” and “Nine Steps to Better Health” because we know: it’s never too late to take control of your health.

❤️ 2. Relationships and Legacy

You don’t build a beautiful life alone.

Our second pillar celebrates the power of human connection and the impact we leave behind:

* Deepening family bonds, especially with grandchildren and adult children

* Building emotional legacy alongside financial legacy

* Living out values that inspire future generations

* Embracing community over isolation

Living vibrantly means loving fully, mentoring wisely, and leaving something meaningful behind.

📚 3. Wisdom and Growth

No matter your age, you are a student of life.

At West Egg Living, we believe in the transformative power of curiosity and lifelong learning:

* Sharing your story and learning from others

* Pursuing new skills, ideas, and creative passions

* Reflecting on life’s lessons to make your future even better

* Journaling, reading, and engaging in meaningful conversations

This pillar honors not just what we know, but who we become as we learn, unlearn, and grow.

💰 4. Financial Prosperity

Because peace of mind is part of vibrant living.

Without financial stability, wellness is harder to sustain. And without wellness, money can’t buy joy. So we help you:

* Budget with clarity and live aligned with your values

* Understand the basics of investing and retirement

* Create income through digital entrepreneurship and side hustles

* Pass on financial knowledge to your kids and grandkids

Our goal isn’t fast money—it’s lasting freedom, built on wisdom and action.

A Community for Doers, Dreamers, and Late Bloomers

The West Egg Living community is filled with people who:

* Want to reclaim their health after years of putting others first

* Are starting new businesses after 50

* Are redefining retirement, not retreating from life

* Are learning how to manage finances smarter and simpler

* Want to stay vibrant, engaged, and fully alive

These are people who believe: It’s never too late to live your best life.

West Egg Living Is for You If…

✅ You want more energy and purpose—not perfection

✅ You’re building a legacy that reflects your values

✅ You believe in learning, growing, and doing

✅ You’re ready to turn your second half into your best half

In Closing: The West Egg Way

West Egg Living isn’t just a clever name—it’s a mission, a mindset, and a movement. It stands for rising above circumstance, embracing lifelong vitality, building deeper relationships, growing wiser each year, and creating a secure, meaningful financial future.

We’re not East Egg—and we’re proud of that. We’re not about polish, privilege, or appearances. We’re about intention, transformation, and truth.

So if you’re ready to live well, live boldly, and live free…

Welcome home.

Welcome to West Egg Living.

Email *
Name *

We respect your privacy and will never share your information.

You can unsubscribe at any time with just one click - no hassle, no questions asked.

About The Author

Tim is a graduate of Iowa State University and has a Mechanical Engineering degree. He spent 40 years in Corporate America before retiring and focusing on other endeavors. He is active with his loving wife and family, volunteering, keeping fit, running the West Egg businesses, and writing blogs and articles for the newspaper.

Leave a Comment 👋

0 Comments
Float Image
Float Image

Leave a Comment 👋

0 Comments
Post Thumbnail
Getting to the Root of Mass Shootings

Getting to the Root of Mass Shootings: Why a “Single-Fix” Mindset Misses the Mark Mass shootings are one of the most painful and polarizing topics in American life. Communities grieve, politics harden, and the conversation often collapses into a tug-of-war over gun laws versus mental health. If we’re serious about saving lives, we have to get past slogans and build a prevention strategy that matches the complexity of the problem. That starts with a hard look at what the data actually show about who commits these attacks, why they do it, and what works to stop them—before the shooting starts. 

Post Thumbnail
21 Day Money Challenge

Ready to take control of your money in just three weeks? This 21-Day Money Challenge walks you step-by-step from clarity to action—seeing where your cash goes, cutting waste, automating the good stuff, and protecting what you’re building. Each day gives you one simple task with exactly how to do it and why it matters, so you’ll build momentum without overwhelm. By the end, you’ll have a leaner budget, smarter systems, and confidence that your finances are finally working for you.

Post Thumbnail
The Power of Email Check-Ins

A welcome email isn’t enough — the real relationship and future sales happen through follow-up. Use a sequence of 7-, 14-, 30-, and 60-day check-ins to keep customers engaged, supported, and motivated. Each touchpoint serves a purpose: quick-start connection, momentum building, milestone celebration, and next-step encouragement. When done right, this approach boosts retention, increases referrals, and creates natural upsell opportunities without the hard sell.

Float Image
Float Image

Policy Policy Terms & Conditions

© 2025 West Egg Living All Rights Reserved

Float Image
Float Image

*Please be advised that the income and results mentioned or shown are extraordinary and are not intended to serve as guarantees. As stipulated by law, we cannot guarantee your ability to get results or earn any money with our ideas, information, tools, or strategies. We don't know you, and your results are up to you. Agreed? We want to help you by giving great content, direction, and strategies that worked well for us and our students and that we believe we can move you forward. Our terms, privacy policies, and disclaimers for this program and website can be accessed via the. links above. We feel transparency is important, and we hold ourselves (and you) to a high standard of integrity. Thanks for stopping by. We hope this training and content brings you a lot of value.