There are certain summers that stick with you—not because everything went smoothly, but because life had a way of handing you exactly the lessons you needed. My internship in the state of Washington, the summer of 1980, was one of those. Back then, I was a junior at Iowa State, trying to line up all the things I thought would guarantee a good job after graduation: solid grades, some campus involvement, and most importantly, that golden ticket on any engineering résumé—an internship in your field. So I spent the spring sending out application after application, collecting a thick stack of rejection letters in return. It became routine enough that some days I’d find myself laughing at how efficiently companies could say “No thanks.” My dorm room wall was full of “flush letters” and I treated it like it was a badge of honor.
9 Elements of Copy
that Converts
9 Elements of Copy
that Converts
Copywriting is the fuel that drives conversions. Whether you’re crafting an ad, a landing page, or an email campaign, the right words can make all the difference. Compelling copy isn’t merely about being appealing—it’s about leading your audience on a journey, addressing their needs, and inspiring them to take action. Without the right structure and persuasive techniques, even the best offers can be ignored.But let’s be honest—most people aren’t professional copywriters. So, how can you make sure your copy grabs attention, establishes trust, and boosts sales?
The infographic below will assist you in writing copy that converts. Here are the nine essential elements that distinguish mediocre copy from high-performing, profit-generating messaging:
Headlines that hook attention instantly
Subheadings that make content skimmable and digestible
Storytelling that resonates and builds trust
A Unique Selling Proposition (USP) that highlights what makes you stand out
A no-brainer offer that removes friction and objections
Social proof that creates credibility and trust
A strong, action-focused Call-to-Action (CTA)
Psychological triggers that influence buying decisions
Proven copywriting frameworks like AIDA & PAS for structure
Bonus Sales Tip:Instead of asking, “Why are you interested in this product or service?" consider rephrasing it to, “What happens if you don’t address this problem immediately?" This enables your audience to recognize the urgency of taking action.
This article is copied from Cuan Petersen and reposted here for visibility and accessibility.

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Tim is a graduate of Iowa State University and has a Mechanical Engineering degree. He spent 40 years in Corporate America before retiring and focusing on other endeavors. He is active with his loving wife and family, volunteering, keeping fit, running the West Egg businesses, and writing blogs and articles for the newspaper.
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Long Lake Summers
There are seasons in life you don’t see coming—chapters that don’t announce themselves with fanfare, yet settle so deeply into your memory that years later you can still smell the lake water, feel the pull of the tow rope, and hear the hum of a boat engine echoing across a still summer evening. For me, one of those chapters began the moment I graduated from Iowa State in May of 1981 and took my first real job at 3M. I was barely 22, carrying that mix of confidence and cluelessness that only a new graduate can pull off, and ready to step into the adult world.

Hero of the Beach
When I think back to my childhood— maybe around nine years old—there’s a very specific smell, a very specific feeling, that comes rushing back: the scent of ink and old paper from a stack of Marvel comic books. It’s funny how memory works. I can’t remember what I ate last Tuesday, but I can still picture—clear as day—the cover of The Amazing Spider-Man #56 with the Daily Bugle headlines screaming "Spidey joins Doc Ock" sitting on the floor of my bedroom, or the way the corner store rack looked when I spun it, hoping for a new issue of anything with the red-and-blue web-slinger on the front.
